Photoshoot

Plans

Target Audience

Target Audience

The target audience I am aiming at would enjoy a heavy bass, and are more than likely to go out clubbing and raving. The song I am using attracts both males and females and is a more modern genre of music, Dubstep.

Shot List

Shot List

Risk Assessment

This is my Risk Assessment sheet which shows I have thought about risks which may occur and how I plan to overcome these. 

Schedule

July- September-
Research- Similar Product Research, Music Video History and Theory, Target Audience.


October- November
Planning- Proposal, Design Inspirations, Story Board, Props, Costumes, Locations, Draft of Digipacks.


December-
Shooting and Editing- Shooting and editing the Music Video I have created. I am going to start filming at the start of December, and then edit.


Music Video Shots
Green Screen-                 0/ 0/ 00 0:00pm       2hrs approx. 
Drama Studio-                 0/ 0/ 00 0:00pm       1hr approx.
School Medical Room-    0/ 0/ 00 0:00pm       1hr approx.
Horsenden Hill                11/12/11 9:30am      2hrs approx.
Central London               11/12/11 13:00pm    1hr approx.
Wharncliffe Viaduct         11/12/11 16:00pm    1hr approx.

Call Sheet

This is my call sheet, this is to confirm the agreement between the producers and the owners of the locations I am choosing to use.

 

Location Release

This is my Location Release, where I will get permission to film on the locations which are owned.

Actor Release Form

This is my Actor Release Form, where the actors for my Music Video will give me consent to use them and contact details should there by any problems arise where I will need to contact them.

Locations

Costumes

This is my mood board for the different costumes I am thinking of using. The first, is for the scene in the hospital, where I want my actor to either be wearing a hospital gown or a dressing gown, both will tie in well with the hospital theme. The second section of the mood board is for when the actor is against the green screen, I have chosen quite a dark and gloomy outfit to tie in with the emotions she will be expressing throughout the song. The third section of the mood board is for the outside shots, I want my actors to be dressed casual and prepared for the cold weather. The fourth section to my mood board, is for the scene when the girls are dancing around the male actor... they will need to be looking sexy, so I have chosen for them to wear sexy clothes such as heels and show some skin. Lastly, the male actor can be dressed in casual clothes through all of the scenes, so I have chosen for him to wear chinos a coat and some boat shoes.

Props

This is my moodboard for the props I am thinking of using in my Music Video. I am using props related to the season because it is likely to be cold and/or wet when I'm filming outside, so I'm thinking it would seem real to life if the actors have such props as hot chocolates and umbrellas. I am going to use a mobile or camera in the Music Video, which will be used to take pictures of the couple, which will then be printed out and used by Beckie to remind her of what they had and shared. I'm thinking Ivan can bring Beckie something to show he does care about her e.g. flowers or chocolates. Also, I want to use a heart monitor as the song I am using is called heartbeat so I think it would be good to include a heart monitor which will slow down/stop when the truth finally comes out about the cheating and she cannot take any more pain.

Design Inspirations on Prezi

Project Proposal

I am going to create a Music Video to the Chase and Status remix of “Heartbeat”, which will be aimed more towards the female gender, due to the fact that the original singer is female and the song is her expressing her feelings of how she cannot take him anymore, he’s hurting her too much, females can relate to this if they have been involved in a break up. I have chosen to use this song for my Music Video as it is very unique, emotive, upbeat and repetitive.
My audience will be fans of either the original singer “Nneka” or the creators of the remixed version which I am using, a well known music production duo, “Chase and Status” whom together create and edit songs to give them a dubstep feel. “Heartbeat” is a mixture of dubstep and drum and bass. The song is about Nneka expressing her feelings saying how she cannot take the pain anymore, the male figure in her life is treating her bad, her lyrics “Can you see that I am human, I am breathing, but you don’t give a damn” support this view, as she’s saying he isn’t worthy of her existence. Her chorus constantly repeats and creates emphasis on the specific line “Can you see the pain you’re causing” which is powerful because it reflects on her whole song and view about being in pain.
The main feature of my Music Video is the lead singer, who will be in the whole video and at some times will be alongside some others, ensuring that the main focus of the song is the lead singer. There will be someone to play the male, and also some extras which will be the girls he’s hurting her with. My Music Video will contain the same features and conventions as any other Music Video such as using green screen for parts of my video in order to add effects to the video, and also filming in other locations for the realism.
Music Videos which I think may be similar to mine are “Rihanna- Unfaithful” and “Cheryl Cole ft Will.I.Am- Heartbreaker” this is due to the wide range of lighting, locations and camera shots. Also, another way in which my video will be like “Heartbreaker” is that I want to use a dance routine, with all three of the extra girls, and the male actor.
I am planning to use various outfits for my lead singer. The first will be quite dark and gloomy clothes, I’m thinking long grey socks, a grey dress and black cardigan, I want to use these as my first shot will show her in a corner singing into the camera, I want her make-up to be smeared and untidy, which will all come together to play a part in showing that she is depressed and in pain. I may shoot this in black and white, but I will have to decide which looks better on the actual day of filming. Another location which I am using, will be in a hospital, using the hospital bed, so here, I want my lead singer to be in a patient gown in order to play the role of a patient. Also, I want to include the heart monitor and include the noise of the heartbeats at the start, to reflect the title of the song. On location shots, the characters can be dressed in casual clothing, but when they are doing the dance routine, I want them to be dressed sophisticated and attractive.
I understand that I am relying heavily on my lead singer; therefore I will have to consider and anticipate problems which may occur. One problem which may occur is that several factors may mean that my lead singer is unable to shoot, e.g. illness, other matters come up meaning she cannot shoot, to overcome this problem, I will need to set specific dates and times of when I wish to record or rehearse.

Screen Test